Post card marketing.. It doesn’t work or does it?

Old School: Post Card Marketing

Realtors across the land remember an old school marketing tool called "post card mailers".  While very few still make the effort most are deterred by the high cost and low ROI (return on investment).  So why is this marketing tool so misunderstood?  Is it because people are not interested in you? Or buying or selling their home?  I feel it’s not the method of post card marketing that’s failing, it is the message you are sending!

Post card marketing has many good features. You can target a specific market or group of people in a geographic area, there for increasing your potential results.  Marketing is simple process of sending out bits of information to create interest and a call to action called a trigger, making the postcard reader want more information by contacting you, or by requesting more information. 

Realtors that use this system depend on pre templated postcard marketing systems.  What is mostly used is branded types like "Just Sold" and "Just Listed" cards.  The branding part is the information about you, your company and your ability to list and sell a home or being a knowledgeable selling agent. These unknown prospects do not care at all about you at this point in the process.  Granted you will need to convey your experience at some point in your future relationship.  Which brings us to this whole point of getting you in front more prospects with card marketing!  Also, consistency is the key here too!

New School: Post card marketing with a twist.

So how you do you reinvent yourself and get more results with with Card Marketing?  You simply change your message and add in some state of the art auto lead generation responders and visual impressions (video marketing). That is where OutofTheBoxVideos.com comes in.  See example below:

Notice how this postcard does NOT contain anything about you and your ability as an agent; rather it excites the reader to take action on a topic that may they have interest in.  Plus you can monitor when people click through the website, get their contact information.  The prospect will get to know you personally before you ever meet them through your video impression marketing system.(a key new feature) 

This  creates two great things working together...Postcard marketing—Old School and a State of the art internet based visual marketing system working together---  New School.    Visit: www.10SecretsToSell.info to see an example of what your prospect will see when they go your website. Call us today @ 215-460-8485 to get this system in place..